Sell Your Products To Amazon Through a Strategic Distributor
Is your Amazon distribution channel costing you more resources and generating less ROI each year?
Have you longed to work 1P with Amazon Vendor Central but are unable to qualify or get the exclusive invite?
Supercharge Your Amazon Distribution
Ways to Sell on Amazon
Amazon Seller Central
Third Person or “3P”
(Most Common)
A third-party relationship where you sell your products directly to consumers on the Amazon marketplace.
The seller manages advertising, marketing and other logistics of the products, including shipping.
However, you are still able to use Amazon’s fulfillment by Amazon (FBA) shipping program to send your products to customers if you wish.
Amazon Vendor Central
First Person or “1P”
(By Invite Only)
A first-party relationship with Amazon means that you sell your products directly to Amazon.
Amazon then sells those products to customers. Your role as the vendor is to fulfill purchase orders (PO) sent by Amazon and ship the product to Amazon.
Then, Amazon takes control of the product by pricing it on the marketplace, selling it to customers and shipping it themselves.
Drawbacks of 3P
It requires a great deal of time and overhead to manage all the marketing aspects on your own
You’ll have to be well-versed in optimizing your listing for the platform as well as running advertising campaigns
Inventory risks
You’ll have to pay marketplace fees for things like variable FBA fees, referral fees and more
Subject to account suspensions
You are responsible for customer service inquiries
Benefits of 1P
Listing visibility improvement and boost in sales (Amazon gives exclusive benefits, such as placement priority and advanced analytics tools, to 1P sellers.)
Cashflow improvement with Net 30 terms
Gain access to more advertising tools
Your products receive POs from Amazon on a regular basis. No inventory forecasting is required by you
Logistics complexity is minimized
You gain the credibility and customer confidence of the “Ships From and Sold by Amazon” Prime badge on your product, which builds customer trust and helps you stand out from other sellers
You are offered a consolidated fee structure instead of having to pay multiple fees for features like Fulfillment By Amazon (FBA) and Amazon referrals
Convert from 3P to 1P
Make the ‘ALL REWARD. NO RISK.’ Transition
What Stays the Same:
- Your product listing does not change
- Review numbers do not change
What Changes:
- Now Amazon offers the product
- Increased product exposure
- Increases shoppers’ trust in listing
- Shipped and sold by Amazon
- Bulk orders are easier to manage
How To Begin Selling 1P
Grandfather Into Vendor Central
Grow Amazon Business to 8-Figures and Be Invited
Work with an Amazon Strategic Distributor
Work with an Amazon Strategic Distributor
How It Works
How It Works
(Wholesale Price, Carton Count, UPC Code)
2. Strategic Distributor Issues PO to Supplier
3. Strategic Distributor Supplies to Amazon Products in Vendor Central
4. Based on Sales Performance, Strategic Distributor Cuts More POs
Strategic Distributor is a Unique Opportunity
No Exclusivity Required
No Contracts
Typically 1P with Amazon is Net 90, we are offering Net 30
No invite necessary to access 1P through Strategic Distributor
Stop Supplying If Ever 1P Distribution Is No Longer Beneficial
1P Distribution is in your sight!
Contact us today to get started!